Subscribe to our mailing list

* indicates required

About Us

There is a beautiful tradition in Germany, where a bride and groom are given 12 Christmas tree ornaments when they start their lives together as a married couple. Each of the 12 ornaments represents a certain area of life, which together make for a happy and successful marriage. This tradition is known as The Bride’s Tree.

(You can read more about this tradition and other wedding customs from all over the world in our Resource Guide.)

This idea of requiring many different elements to come together to create something wonderful, loving and everlasting was absolutely beautiful to us. And not unlike planning an amazing wedding you will remember forever more!

Our website was named The Bride’s Tree as a nod to this tradition and what it represents.  It gives you a place to come for inspiration, and to indulge in this time in your life that only lasts so long before you embark on the real journey – your married life.

The Bride’s Tree website is also like a tree in the sense that it branches out to real life brides, suppliers and provides a network to connect you to all of the businesses and people who will make your wedding day everything you ever dreamt of.


Meet the Directors

Sally Townsend – Blog and Magazine Editor

Sally is the word putter-togetherer. Not a surprise she chose this career path considering her childhood was spent between books and ballet. It all began when she won a writing contest in Grade 3 and was ushered into a room full of Scholastic Book Club books and got to choose one. Never one to make a choice lightly, Sally scoured that row of books to find just the perfect one – The Baby-sitters Club Dawn and The Impossible Three

Sally is the mother and best pal to an 9-year-old soccer-mad Man Cub, which meant that in her adult life, she finally had to learn to kick a ball. She loves a good old belly laugh and genuine, interesting people with whom to engage in fascinating conversation. When she’s on a roll, concentrating on the task at hand, make sure you bring your stash of fireworks to get her attention.

Sunshine Coast-home based, internationally operating Destiny Rescue is Sally’s charity of choice, because the basic human right of freedom and control over one’s own life resonates in her soul. 

Want to collaborate with Sally? Email sally@thebridestree.com.au 


Jenny Cooper – Co-Founder, Advertising Sales Director, Strategy and Development

Jenny fell in love with weddings when she had her own back in 2008 to her first love, Cory. They are now a family of four with their super cute 8-year-old daughter and 3 year old son.  

Every business starts with a problem.  Jenny’s was when she was living in Scotland and became engaged.  She found it impossible to plan her Sunshine Coast wedding from the other side of the world.  Sure there were bucket loads of national and international wedding blogs and websites, but Jenny didn’t want to know about Sydney wedding venues or Melbourne wedding florists, she only wanted to know about everything available for Sunshine Coast weddings.

Many of her friends were also living out of state or abroad and planning a Sunshine Coast wedding, so it was pretty clear there was a gap in the wedding industry that needed to be filled.

Apart from their wedding, one of the best experiences they’ve had together is travelling around Australia for 6 months (having an online business is pretty great, right!).

Jenny has a passion for business and helping other local Sunshine Coast businesses grow. She’s known as an unshakeable optimist that loves to deliver outstanding results for every single one of our advertisers and always ensures each business receives an unforgettable experience with The Bride’s Tree that is worth every penny.

Having co-founded The Bride’s Tree, she understands all the challenges that come with running a small business, but she also knows the excitement and life-changing fulfilment that comes from being determined and unstoppable.

Jenny can also be found building meaningful relationships with engaged couples planning a Sunshine Coast wedding.  There’s not a day that goes by where she isn’t active in our popular private Facebook community – Sunshine Coast Brides’ Tribe, helping them with all their wedding planning questions.

Our thriving community at The Bride’s Tree builds longer tables, not higher fences. So remember, you can always sit with us!

Official Bio

Sally Townsend and Jenny Cooper created The Bride’s Tree from a passion for weddings and Sunshine Coast business. Keeping it local and giving both brides and the wedding industry of the Sunshine Coast a place to inspire and be inspired, and connect with like-minded people to create the most special of special days.

Sally and Jenny both have a background in marketing locally, nationally and internationally and major event planning in the tourism industry. This dynamic duo (for want of a less naff term) feel they have walked their previous professtional journeys, simply to lead them to this point.

Jenny’s honed skills in business and wedding planning are essential to the successful workings of The Bride’s Tree. Sally’s expertise lies in publishing, having previously been founding Editor of internationally distributed print magazine, Australia Zoo CRIKEY! Magazine, and prior to that, Public Relations manager for Australia Zoo and Wildlife Warriors Worldwide.  The pair worked tirelessly to produce what you see today – the most comprehensive, pretty and inspiring resource for planning your wedding on the Sunshine Coast, Queensland, Australia.

The Bride’s Tree Magazine

Free online and released quarterly, The Bride’s Tree Magazine was launched in April 2012. So far 11 editions have been released, with the Summer edition on it’s way in January 2015. 

Media Coverage and Kind Words

Sunshine Coast Daily feature

Please note: Sally was misquoted. She in fact was not editor of crikey.com, but rather Crikey! Magazine for Australia Zoo. It was a simple misunderstanding!

Blog Love

Wedding Planning // The best sites & blogs

A Darling Affair: Branching out to SunshineCoast

Terri Hanlon: One of my fave resources for wedding inspiration

Wholehearted Studio: Expo Stand Styling

It’s My Wedding: Pinterest Presentation by The Bride’s Tree

Wholehearted Studio: Expo Stand Styling – Retro Blogger’s Desk


Hide away with me – The Brides Tree from bxcsmxth on Vimeo.

The Brides Tree Lakehouse Styled Shoot from Innovate Media on Vimeo.

It’s in the details – The Brides Tree :: Styled Wedding :: Short Film from kris baldwin on Vimeo.

Brides Tree Magazine Volume 8 from Jasper & Ruby Visions on Vimeo.

The Bride’s Tree Magazine Ed. 6:: 1960’s Beach Resort Styled Wedding :: Sunshine Coast Wedding Films from kris baldwin on Vimeo.

It’s My Wedding May 2012 wrap up

We Support

A Darling Affair

It’s My Wedding

A Hinterland Wedding

Noosa Weddings

Images by Emma Nayler Photographer, Styling by Wholehearted Studio Styling