florist Archives | The Bride's Tree

Sarah Luthy | A-List Vendor Profile

Sally Townsend — Tue, 26 May 2020 19:00:25 +0000

You may have noticed Gwen Floral Co. is not named after its owner, Sarah Luthy. In fact, Sarah named her business in honour of her late grandmother, Gwen. (Cue tears!) Gwen always nurtured her granddaughter’s creative endeavours – little crafts, seashell collecting, piano-playing, and in her final days, flowers.

I would venture to say Sarah is doing her grandmother proud with her beautiful creations and heartfelt approach to her craft and business. I asked Sarah to let us in on what makes her tick, how she got started in wedding floristry, and what’s trending in 2020-2021 wedding flowers!

Sarah, tell me about how you came to work in the wedding industry.

I’ve always loved weddings. I remember when I was 12 and I was invited to my older cousin’s wedding, I was SO excited. I paid so much attention to the details — I still remember the favours, the seating chart, the dress, the moment she walked down the aisle.

My love for weddings was reignited when I got married in 2016 – this was around the time I was creating flowers for my friends’ weddings. I loved planning my own wedding and communicating with my various suppliers, and not long after I got married, I decided I wanted to work in the wedding industry!

The business is three-years-old now, which feels so young, but at the same time I can’t imagine doing anything else. I’ve been blown away with the growth of the business over the last three years and am honoured that so many couples have chosen US to play a part in their day. As the business was quickly growing, I realised that I couldn’t possibly do it all on my own so I now have a small but mighty team of assistant designers that help me out when needed.

What lead you to become a wedding florist?

I’ve always been a creative. Music and art were my ‘things’ in school. I’d picked up flowers as a bit of a hobby when I was freshly out of high school while I was studying my music degree. After creating flowers for a few friend’s weddings, I realised how much I loved it and that just maybe I could make a living out of it! I quickly decided to change my career plans and started Gwen Floral Co the following year.

What’s trending in wedding floristry right now?

The sophisticated luxe and lush floral theme is definitely in! Dried flowers are also a hit. We are definitely seeing trends move away from rustic more of a chic look. Brides are opting for quite lush floral-heavy designs with quite minimal greenery and incorporating interesting dried textures. I’m here for it! Buuut I’m also a lover of all things romantic and whimsical, so I do love creating luxurious garden-inspired designs too.

What’s something you live for?

I’ve watched the FRIENDS series at least seven times. It’s kind of embarrassing. My husband and I have it on repeat; it’s our go-to show when we want to watch something that doesn’t involve thinking! I’m also a dog mum to two labradoodles. If you like FRIENDS or dogs, then there’s a very good chance we will get along really well.

You have a completely free day to hang out on the Sunshine Coast. Get out about! Where are you going, what are you doing and who are you with?

We recently moved to North Brisbane (I’m thankful that it’s NORTH Brisbane so driving to the Sunshine Coast is only an hour drive). I love the beach, but Montville and Maleny have always had my heart. You’ll probably find me wandering Montville with my husband or girl friends, indulging in a delicious fancy lunch.

Take me through your process of your on-the-day job.

The funny things with wedding floral design is that 80% of the work is done before the wedding day! It of course all starts at the initial enquiry when we begin unpacking the client’s vision. After months and months of planning and preparation, the real action starts two to four days before the wedding day. Early market trips, hours of flower prep, making the bouquets, buttonholes, centrepieces & all the rest (not to mention the relentless amount of cleaning and bucket-scrubbing!)

On the day, we typically start off early in the morning by tying off the bouquets and getting everything safely packaged up and loading the vehicle for delivery. We usually deliver the bridal party flowers on the way to the venue/s before arriving at the venue and getting everything unloaded. Depending on various logistics we’ll typically design the arbour and ceremony space first before setting up the reception florals and any other decor we are providing.

Often we are required to stay close by during the ceremony so that we can transfer the ceremony florals to the reception space. After that, we get the last few things back in the vehicle, drive home, usually pour a sneaky glass of wine and rest after a BIG week!

What makes Gwen Floral Co. stand out from the crowd?

Our clients are so much more than a number or ‘just another booking’. I deeply care about my client’s individual vision for their day and will bend over backwards to ensure that vision is brought to life. I also love building more of a personal connection with them so they feel valued and cared for throughout the process, as I know how emotional and overwhelming wedding planning can be.

What do your happy clients always say after having worked with you?

My favourite one it “you exceeded my expectations”! I also often get comments about how smooth and easy they found the planning process – that makes my heart smile!

Fallen in love with Gwen Floral Co.?

You’d better act fast, because Sarah’s availability for 2020 weddings is limited! She’s so popular, 2021 dates are filling fast as well, so enquire today to find out if you’d lucky enough to land her and her incredible florals for your Sunshine Coast wedding.

The post Sarah Luthy | A-List Vendor Profile appeared first on The Bride's Tree.

Wedding Trend: Dried Floral Arrangements

Sally Townsend — Mon, 09 Mar 2020 19:13:56 +0000

For 2020 weddings, we’re expecting to see a continuance of the dried floral arrangement trend.

When it comes to integrating dried flowers and foliage into your wedding styling, there are so many ways to get on board with this trend. Add texture and warmth to your bouquet of plush fresh florals with some browning foliage for an Autumnal look. Or do away with all the usual prettiness in favour of a dramatic style and go all in with the dried floral arrangement trend, exclusively using dried flowers and foliage in various colours and textures.

Some seriously talented florists are creating magic with dried elements, and here are 18 unique ways to make this wedding trend your own.

Above image by Emma Nayler Photographer, florals by Heavenly Blooms.

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Mar 8, 2020 at 8:37pm PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Jan 21, 2020 at 2:26am PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Dec 30, 2019 at 7:47pm PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Dec 28, 2019 at 1:09pm PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Dec 21, 2019 at 3:27pm PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Dec 14, 2019 at 1:21pm PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Dec 6, 2019 at 10:13pm PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Nov 4, 2019 at 3:17am PST

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Oct 19, 2019 at 2:16pm PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Oct 9, 2019 at 3:59am PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Aug 28, 2019 at 7:10pm PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Aug 27, 2019 at 3:30am PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Aug 20, 2019 at 4:01am PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Jun 5, 2019 at 2:35am PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on May 21, 2019 at 12:57am PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Apr 19, 2019 at 10:06pm PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Apr 13, 2019 at 3:25pm PDT

View this post on Instagram

A post shared by The Bride’s Tree (@thebridestree) on Jan 29, 2019 at 2:42am PST

The post Wedding Trend: Dried Floral Arrangements appeared first on The Bride's Tree.

28 Floral Arches for Wedding Ceremonies

Sally Townsend — Sun, 03 Nov 2019 19:00:08 +0000

These lust-worthy floral arches are what dream wedding ceremonies are made of here on the Sunshine Coast. From beach to country to hinterland, there is a little something here for everyone.

Wedding flowers can be designed with an abundance of blooms full of colour from brights to pastels, or the classic all-white florals. Whether you’re hankering for a super modern wedding look, a boho style, classic vintage, or even relaxed coastal vibes, there’s something here for every bride.

Take a scroll through these bad boys and let us know which one has you swooning the most.

View this post on Instagram

A post shared by Wedding & Event Stylists Noosa (@splashevents) on Oct 3, 2019 at 2:15pm PDT

View this post on Instagram

A post shared by Natashia Evans (@heavenlyblooms) on Apr 14, 2019 at 1:46pm PDT

View this post on Instagram

A post shared by Julia Hails (@gingerlilyrose) on Sep 30, 2018 at 2:48am PDT

View this post on Instagram

A post shared by WILLOW BUD (@willowbudflowers) on Oct 17, 2019 at 1:45am PDT

View this post on Instagram

A post shared by Sarah Luthy | Gwen Floral Co. (@gwenfloralco) on Sep 23, 2019 at 6:20pm PDT

View this post on Instagram

A post shared by Magnolia Grove Flowers (@magnoliagroveflowers) on Nov 13, 2017 at 12:21pm PST

View this post on Instagram

A post shared by Poppy Lane Flowers By Design (@poppylaneflowersbydesign) on Sep 28, 2019 at 1:21am PDT

View this post on Instagram

A post shared by SIMPLY STYLE CO. (@simplystyleco) on Jul 7, 2019 at 1:11am PDT

View this post on Instagram

A post shared by Tiffany’s Flowers (@tiffanysflowersmaleny) on Sep 9, 2019 at 4:00am PDT

View this post on Instagram

A post shared by Tiffany’s Flowers (@tiffanysflowersmaleny) on Sep 27, 2019 at 4:00pm PDT

View this post on Instagram

A post shared by Flax Flower (@flaxflower) on Sep 16, 2019 at 2:08pm PDT

View this post on Instagram

A post shared by Poppy Lane Flowers By Design (@poppylaneflowersbydesign) on Jun 20, 2019 at 10:48am PDT

View this post on Instagram

A post shared by Sarah Luthy | Gwen Floral Co. (@gwenfloralco) on May 28, 2019 at 8:18pm PDT

View this post on Instagram

A post shared by WILLOW BUD (@willowbudflowers) on Sep 1, 2019 at 4:42pm PDT

View this post on Instagram

A post shared by Julia Hails (@gingerlilyrose) on Jun 8, 2018 at 5:39am PDT

View this post on Instagram

A post shared by the ORANGE BLOSSOM (@theorangeblossom) on May 7, 2019 at 1:58pm PDT

View this post on Instagram

A post shared by the ORANGE BLOSSOM (@theorangeblossom) on Jan 6, 2019 at 1:34pm PST

View this post on Instagram

A post shared by Cloud Nine Weddings (@cloudnineweddings) on Oct 19, 2017 at 4:44pm PDT

View this post on Instagram

A post shared by WILLOW BUD (@willowbudflowers) on Aug 7, 2019 at 1:02am PDT

View this post on Instagram

A post shared by the ORANGE BLOSSOM (@theorangeblossom) on Sep 11, 2018 at 3:26am PDT

View this post on Instagram

A post shared by Blush Weddings and Events (@blushweddingsandevents) on Sep 11, 2017 at 7:55pm PDT

View this post on Instagram

A post shared by Sacred Wilde (@sacred_wilde) on Apr 18, 2018 at 8:45pm PDT

View this post on Instagram

A post shared by the_ohana_group (@the_ohana_group) on Oct 9, 2019 at 1:05am PDT

View this post on Instagram

A post shared by Sunshine Weddings (@sunshineweddingsau) on Aug 29, 2019 at 6:49pm PDT

View this post on Instagram

A post shared by the ORANGE BLOSSOM (@theorangeblossom) on Sep 14, 2019 at 4:35pm PDT

View this post on Instagram

A post shared by the ORANGE BLOSSOM (@theorangeblossom) on Jan 11, 2018 at 6:00am PST

View this post on Instagram

A post shared by Natashia Evans (@heavenlyblooms) on Sep 9, 2018 at 1:41pm PDT

View this post on Instagram

A post shared by Natashia Evans (@heavenlyblooms) on Oct 26, 2017 at 3:36am PDT

The post 28 Floral Arches for Wedding Ceremonies appeared first on The Bride's Tree.

Styled Shoot | A Forgotten Forest

Sally Townsend — Mon, 17 Jul 2017 03:05:56 +0000

Drawing inspiration from the natural surroundings, a creative team of local Sunshine Coast wedding vendors we are in complete awe of dreamt up this Forgotten Forest wedding inspiration shoot.

Sunshine Coast Florist, Nat Evans, of Heavenly Blooms, Photographer Bonnie Jenkins and styling duo Boho Sisters formed a team drawn to the same aesthetics and work efforts with a sense of adventure in wedding style creativity. The team set out to create something truly unique, amplifying the beauty of nature in an abundance of lush green forestry.

Bonnie says, “We wanted this boho luxe shoot to celebrate both nature and the fun of a brides squad. Seeing all of our different elements and vision come together was a buzz.”

Taking earthy textures and tones, with a nod to the changing of seasons, the team infused a touch of decadence in draping wild bouquets and a circular arbour, adding pops of colour and bringing more life to uplift the forest floor, littered with browning leaves.

Thank you for supporting our A-list Vendors, who collaborated to make this shoot so incredible…

Learn more about… Bonnie Jenkins + Heavenly Blooms + Natalie Hunter Makeup Artist

The post Styled Shoot | A Forgotten Forest appeared first on The Bride's Tree.