New Branding!

April 17, 2015 | Filed in

We've had a facelift, and aren't we bloody gorgeous! 

We just felt like a little freshen up here at The Bride's Tree, so we have a brand new look. What do you think, does it suit us? 

Since we have such stunning new branding, I felt like I needed to present a fresh face in our upcoming Autumn magazine. So I asked the lovely Terri Hanlon to visit me in my office to take some portraits for my Editor's Letter. 

I think this is the one you will see in our next magazine edition... 

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The Beauty Case Files

The gals from The Beauty Case are rocking some stunning looks we couldn't help but notice, so we're sharing some of the looks that are making them kind of a big deal in the bridal beauty world right now. 

1. Dewey and gorgeous - this look lets the radiance do the talking with a hint of bronze for definition. Photo by Ale & Kim

2. Fresh young thang with a hint o' vintage in hair and makeup. Oh, and fabulous brows! Photo by Kye Norton Photography

3. Hollywood Starlet! That is all. Photo by Ale & Kim. 

4. There is always the funky option with relaxed curls, soft brown smokey eye and a statement pink lip. Photo by Hannah Photography.

5. Simple with sweet as candy lips and a statement upstyle. Very Audrey, we likey! Photo by The Wanderer & The Wolves.

6. Go head first into the vast pool of retro/vintage. Victory curls, winged eye and red lips win every time. Photo by Paper Heart Photography.

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Alice in Wonderland Engagement Shoot in Buderim

April 15, 2015 | Filed in

Of all the silly nonsense... an Alice in Wonderland themed engagement party? It seems everything it is, it isn't, and contrarywise what it isn't it should be. What a strange world we live in...

Amy and Josh's engagment shoot concept was born from Amy's lifelong fascination with Alice in Wonderland. I must agree, we can all learn a lot from Lewis Carroll's famous children's book. Melanie McNiven helped the couple's dream come to life with this shoot at Wirreanda Park in Buderim. 

I wonder if I've been changed in the night. Let me think. Was I the same when I got up this morning? I almost think I can remember feeling a little different. But if I'm not the same, the next question is 'Who in the world am I?' Ah, that's the great puzzle!

- Alice in Wonderland, Lewis Carroll

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.”

"You're entirely bonkers. But I'll tell you a secret. All the best people are.

"Of all the silly nonsense, this is the stupidest tea party I've ever been to in all my life!"

Lastly, she pictured to herself how this same little sister of hers would, in the after-time, be herself a grown woman; and how she would keep, through all her riper years, the simple and loving heart of her childhood: and how she would gather about her other little children, and make their eyes bright and eager with many a strange tale, perhaps even with the dream of Wonderland of long ago: and how she would feel with all their simple sorrows, and find a pleasure in all their simple joys, remembering her own child-life, and the happy summer days.

- Alice in Wonderland, Lewis Carroll

View Amy + Josh's Full Engagment Shoot Gallery

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The Dream Life of Bridal Boutique Buyer Alera Kingham

April 14, 2015 | Filed in

She lives a dream life, surrounded by beautiful couture bridal gowns all day, jetting off to Barcelona to buy the gowns you will wear on your big day and sharing in that "Yes to the Dress" moment. We wanted to know more, so we barged in on Alera Kingham at White Lily Couture to find out all the goss. 
Images by Terri Hanlon Photography

Alera, you have a beautiful collection of dresses in your store. How do you choose the gowns to put on your racks? 

It's very easy as a bridal buyer to select styles based on your own personal taste... If I could have every gown I loved in the store it might as well be called Alera's closet! Seriously though, when choosing collections there's several factors I take into consideration. Current and future trends, feedback from our clients to help us fill gaps in our collection, available colours and options and suitable price-points are always on my check-list.

How often do you shop for gowns, and what's the process? 

Depending on the designer we either order small capsule collections via catalogue or attend bridal buying showings every six months with our suppliers. However, I love being able to view the gowns in person and am lucky enough to be attending the Pronovias 2016 Fashion Show in Barcelona this year, which will be such a thrill.



Who are some of your favourite designers or labels? 

I genuinely love all our designers for totally different reasons. This is a good sign that I am doing my job! The range in our collection is varied enough to attract brides with different tastes, whether it be a traditional look from Mori Lee or a cutting edge statement from Enzoani

Do you cater for more traditional brides or alternative brides? 

I would say a combination of both. As our collection has such a varied range of styles, it's rare that we see a bride who cannot find a single gown that they like in store. We certainly maintain a level of sophistication and elegance through all our styles and I think this common thread is what makes our gowns so sought after.

Is vintage wedding fashion still big? 

It is, but we're seeing more and more designers taking a vintage style and putting a contemporary twist on it. Lace in bridal is still hot and will continue for many more seasons. It's the way the designers are working with lace to create visually striking gowns with a new and fresh style that means this trend isn't going anywhere.

Which styles are brides gravitating towards in 2015? 

This year it's all about fitted gowns. Mermaid and Fit and Flair styles with structure and lace detailing are huge right now. We're also being asked for low backs or covered tattoo backs every day and many brides are definitely steering clear of strapless gowns.

What is the price range at White Lily Couture? 

Our gowns range from $1300 to $6200. We always aim to cater for all budgets and also offer a 10% discount when ordering on your first appointment which is great for those who are budget conscious.

Do you stock veils, jewellery, accessories and shoes? 

No bridal ensemble would be complete without them, so we stock a beautiful selection of veils, headpieces, jewellery, shoes and belts. There's nothing like seeing the whole picture when finding your gown so we love playing with these pieces.





What do you do when a bride enters your store with no idea of what she wants for her bridal gown? 

This isn't uncommon as many of us don't know what we like until we see it. At White Lily Couture each bride is assigned a dedicated Style Consultant for the duration of their appointment and the process starts with a consultation phase to narrow down taste, budget and vision. We often suggest trying a range of shapes during your first appointment and you will quickly start to see your preferences emerge.

Is there a moment in the dress-choosing process that motivates you to keep doing what you do? 

Saying Yes to the Dress for sure! Nothing beats that emotion-filled moment when tears are happy, hugs are all-round, and dreams come true... It's addictive!

Do you watch "Say yes to the dress"? Is what we see on TV true to life? 

Believe it or not the show is not that far-fetched! A true bridal moment can't really be faked and we see that kind of reaction and emotion each and every day. Needless to say we also see our fair share of controlling parents, meltdowns and tantrums too... Where's Randy when I need him?! 


Do you ever tear up when you see a bride in her gown? 

Definitely. These days I spend less and less time on the floor with my Sales Consultants however there have been several brides with whom I formed a close personal connection to and I felt genuinely overjoyed for them as a friend rather than a stylist.




Is playing wedding dress ups all day a dream come true for you? 

Sometimes I have to pinch myself that my job involves working with such a gorgeous product! I am so blessed to have the freedom to do what I do, make the choices I make and come to work at such a beautiful boutique every day. Whilst the job comes with its fair share of stresses and pressure, I truly love what I do and I think it shows.

How did you get into the wedding industry? 

When I lived in Cairns I was a wedding planner for nearly 10 years. I was offered a great opportunity after completing my qualifications as a Certified Wedding Consultant and planned many elopements and small weddings in the north Qld region, Then I did a stint in retail management and soon discovered that combining the two industries was like my magic ticket.

Images by Terri Hanlon Photography

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Real wedding: Jessica + Evan in Noosa

April 13, 2015 | Filed in

Sydney couple, Jessica and Evan, spent eight months apart directly prior to their nuptials at Noosa Woods Grove, while Evan was on deployment in his position with the Royal Australian Navy. Their distance made their wedding and two-month long honeymoon all the sweeter. 

Jessica planned the most perfect day, and looked absolutely stunning. Her bridal look is insanely perfect from her to-die-for Johanna Johnson dress to her flawless makeup. I especially love her giant bun, later pulled down to reveal gorgeous bouncing curls. Well done, girl, you rocked that whole bride deal. 

James Day was there to capture Jessica and Evan's big day from their ceremony in the woods to their waterfront restaurant reception at Noosa Boathouse. 

"My mum is a florist, so she did all the florals. My parents live on a farm in the country so we made our  little jam favours out of mandarins off the farm."

"We used Noosa national park for photos. The photos around Noosa’s iconic rocks are unbelievable."

"On the day, we had about 30 family members helping set up the reception! I wasn't allowed to be there, but I'm sure it would have been a fun morning."

"Probably the most special part of the day was the fact that Evan had just spent eight months away on deployment and only returned a couple of weeks before the wedding. i feel like he really appreciated all the effort i had put in. it also meant our holiday together for two months for well deserved!"

"We had a perfect (music) mix that catered for all our guests! Everyone was on the dance floor all night, when i saw that, i knew we had it right!"

View Jessica + Evan's full wedding album

Wedding Secrets

Biggest splurge: The photographer

Best money-saver: Homemade jam favours

Bridal gown + accessories: Johanna Johnson

Shoes: Windsor Smith

Bridesmaid dresses: White Runway

Bridesmaids’ accessories: Windsor Smith

Groom’s and Groomsmens' suit and shoes: Institchu and Windsor Smith 

Rings: Atlas Jewellers

DIY: Flowerws, timber boxes that the flowers sat in, menu stands, homemade jam as the favours. 

Honeymoon: America

Number of guests: 94

Wedding budget: $50,000


A-list Vendors

Photographer: James Day

Caterer: Noosa Boathouse

Cake: Sweerness Contained 

Florist: Kyogle Country Store

Makeup Artist: Natalie Hunter Makeup Artist

Hair Stylist: Hunt and Hair 

Decorators: First Class Functions

Entertainment: Cut a Rug

Stationery Supplier: Wide Eyes Paper Co. 

Celebrant: Noosa Styles Ceremonies

Wedding Night Accommodation: Sheraton Noosa Resort & Spa

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Seaside Sirens

April 2, 2015 | Filed in

Enchanting and alluring, our Seaside Sirens shoot from our Summer 2015 magazine was so incredibly stunning, we couldn't even fit it all in our pages. So I'm sharing a few more of my favourite images today before we take a short blogging hiatus over Easter. 

We will be back in the blogging business on April 13. Until then, scoot on over to our Facebook and Instagram pages, where we will continue bringing you daily inspiration and enjoy today's prettiniess right here. 

The Dream Team

Photography // Terri Hanlon Photography

Florist // Magnolia Grove

Fashion // Erin Clare Couture

Hair // Sass & Niki's Wedding Hair

Makeup // Sally Townsend Makeup Artistry

Location // Shelly Beach, Caloundra

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